Content marketing helps you move your consumers through the marketing funnel from awareness, to consideration, to making a decision. By targeting an audience and a specific point in their decision-making process, you can generate more qualified leads that help the […]
Target Audience
3 Unique Questions to Understand Your Target Audience
You know you’re not targeting everyone on Earth for your product or service. You know having a target audience helps to narrow down marketing specifics and copy style. But to really get inside the head of your target audience takes […]