Planning a product launch can be intimidating. Setting up dates, deadlines, and more can often get in the way of developing the marketing strategies to create the hype you need to launch successfully. By planning your launch a few months […]
Marketing Strategies
How to Create SMART Goals for Your Startup Marketing Strategy
By creating SMART goals for your marketing strategy, you can have a clear finish line to cross and celebrate with your team. By now, you have probably seen what happens when someone (or yourself!) sets a goal that’s too vague. […]
What is A/B Testing and Where to Start Using It
Conversions. These numbers can often represent the be-all, end-all for business owners. You could implement recommended design and marketing tips for your industry all day long. You could also also fine-tune these tips to work specifically for you. This is […]
5 Surprising Benefits of Video Content Marketing
Content marketing helps you move your consumers through the marketing funnel from awareness, to consideration, to making a decision. By targeting an audience and a specific point in their decision-making process, you can generate more qualified leads that help the […]
3 Unique Questions to Understand Your Target Audience
You know you’re not targeting everyone on Earth for your product or service. You know having a target audience helps to narrow down marketing specifics and copy style. But to really get inside the head of your target audience takes […]